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Friday, October 28, 2016
Mercedes-Benz Press Releases
Press ReleasesPress Releases
October 2016
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The GLA 220 d 4MATIC ‘Activity Edition’ is the 6th SUV variant and the 9th product launched by Mercedes-Benz India, in 2016
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Silver Star delivered 30 Mercedes-Benz cars on its inaugural day Silver Star is Mercedes-Benz’s new dealership in Hyderabad and the brand’s 5th outlet across Andhra Pradesh & Telangana Silver Star boasts of the first ever Premium Customer Lounge and the first fully air conditioned active reception bay in India Cumulative investment of over INR 37 crores | Total spread of 70,000 sq. ft. for both the outlets (showroom and workshop) | 90 professionally trained staff of Silver Star to ensure the renowned Mercedes-Benz brand experience and hassle free vehicle ownership experience The luxury car dealership is strategically located in the posh Banjara Hills locality Silver Star will house Café Mercedes; a section dedicated to complete range of new cars and Mercedes-Benz merchandise and accessories The showroom has a 11 car display | The workshop has 27 productive and support bays that can service 6000 cars in a year | The entire showroom and workshop were constructed within a span of 18 months Mercedes-Benz will launch 12 new models and 10 new outlets pursuing the ’Winning’ strategy in India, aiming at winning the hearts and minds of customers This is Mercedes-Benz’s 87th outlet spread across 40 cities, making it the densest network in the country for any luxury car brand | |
• Safe Roads, a unique CSR initiative to create road safety awareness in India, is a joint initiative of Mercedes-Benz headquarters and corporate entities operating in India (Mercedes-Benz India, Daimler India Commercial Vehicles, Mercedes-Benz Research & Development India and Daimler Financial Services India) • ‘Safe Roads’ is a road-show exhibition educating traffic safety through physical demonstrations, visual aids and research reports • ‘Safe Roads’ initiative, flagged-off in New Delhi on 29th April, 2015. It is a unique CSR initiative meant to create awareness about the significance and importance of road safety |
September 2016
Mercedes-Benz India now boasts of having the largest ‘Made in India’ portfolio in the luxury car segment | GLC production commences within 4 months of India debut
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Mercedes-Benz sets a new benchmark in customer orientation: Inaugurates India’s largest parts warehouse by a luxury car maker and South Asia’s largest training academy Mercedes-Benz Academy in Chakan becomes South Asia’s largest retail training centre for Mercedes-Benz
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August 2016
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The GLE 400 4MATIC is a fully-loaded SUV designed for avid petrol heads
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• One-of-its kind ‘Advanced Auto Body Repair’ course in India for young aspirants aimed at developing the much in demand Auto Body repair technicians in the country • Mercedes-Benz has donated a C-Class to Don Bosco for practical training purpose for the course • Mercedes-Benz will provide scholarship to 10 economically weak students for the course • A Standard 10th qualified aspirant can apply also for this job-oriented course • The trainers for this course have been trained at Mercedes-Benz India body shop • Additionally, the trainers underwent 3 weeks of training each at M/s Cellete body shop equipment provider and at select Mercedes-Benz dealers • Mercedes-Benz has invested a total of INR 26.5 million for setting up the Training Centre |
July 2016
Commemorating 20 years of the SLK globally, the Mercedes-AMG SLC 43 launched in India within 4 months of international debut • Mercedes-AMG SLC 43 is the first product being introduced with a new two-digit nomenclature – 43 • Mercedes-Benz unveiled the SLK (R 170) at the 66th Turin Motor Show and it heralded the beginning of a new era for open top motoring, as its roof design served as a model for many other open-top vehicles • The SLK 55 with V8 naturally aspirated engine and cylinder shut-off system is now replaced by the SLC 43 with 3.0-litre V6 bi-turbo engine • The sound of sportive power: 3.0 L V6 bi-turbo, 270 kW [367 hp] and a torque of 520 Nm | Mercedes-AMG SLC 43 accelerates from 0 - 100 km/h in a mere 4.7 seconds • Smartphone integration package comprising Apple CarPlay™ and Android Auto • Motorized by the revolutionary 9G-TRONIC transmission ensures faster and smoother gear changes without compromising on fuel efficiency • AMG sports suspension: Enables high cornering speed, agile handling and larger stabilizer elements • AMG High Performance Brake System: Ensures excellent deceleration performance and precision brake control • AMG speed-sensitive sports steering: With two steering modes (C & S), AMG ride control sport suspension and steering, sportier exhaust system, this is a power-packed roadster designed for performance enthusiasts • AMG Sports Exhaust System: Exudes sporty character and reinforces the emotional sound experience. The acoustics can be tailored to suit personal taste in conjunction with the DYNAMIC SELECT driving modes via the integrated exhaust flap • The Mercedes-AMG SLC 43 is priced at INR 77.50 lakhs (ex-showroom, Delhi) | |
A new benchmark in After-Sales standards With a host of ‘India First’ initiatives, promises to make after-sales service, the new differentiator in luxury car segment • ‘My Mercedes-My Service’ comprises of 3 pillars: Digital Service Drive, Premier Express Service and innovative service products which offers lowest ownership costs for customers in the luxury segment • India is the only country outside USA to have the Digital Service Drive • First in Indian automotive industry: Service updates through video call, easy Online Service Booking with real time availability of time slots at any dealership across network • First in luxury car segment: Connectivity to the workshop through video call during pick-up and drop • First in luxury segment in India: Motorsports’ pit-stop inspired ‘Premier Express Service’ with fastest service experience of Mercedes-Benz • Segment First: Star Care: Only luxury car manufacturer to provide 3 years warranty as standard • To introduce Star Ease package with coverage up to 10 years or 200,000 kms for new customers • Service packages also available with unlimited mileage coverage; another first in automotive industry in India • First in Indian luxury car segment: ‘Flexi service packages’ - customer can buy at any point till 4th year of ownership and for the available duration and mileage • Largest service network for a luxury car maker: Mercedes-Benz has the largest service network comprising 52 outlets spread across 40 cities • Record service in a year: In 2016 alone, Mercedes-Benz India After-Sales is expected to service an impressive 160,000 cars • Every 54 seconds, 1 Mercedes-Benz Car is serviced across India • Mercedes-Benz India had a total of 1600 training man hours alone in H1 2016, towards training its after-sales teams at dealership across India | |
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June 2016
Mercedes-Benz extends its support for the German football team in the UEFA Euro 2016, delights Indian enthusiasts with the ‘Sport Edition’ of the A-Class, CLA and GLA • Celebrating the spirit of the UEFA Euro Championship 2016, Mercedes-Benz has introduced the ‘Sport Edition’ of the A-Class, CLA and GLA for the young and young-at-heart football enthusiasts in India • The ‘Sport Edition’ is limited to only 54 units of A-Class (complementing the 54 teams participating in the UEFA EURO 2016) and 108 units of GLA and CLA each • With the AMG front and rear bumper, side skirts as well as the AMG carbon fibre mirror cover, the ’Sport Edition’ enhances the sportiness and dynamism of the cars • A ‘Sport Edition’ badge, sport pedals and the black hub caps, makes the ‘Sport Edition’ a vibrant and sporty collection for automotive aficionados • To further commemorate the spirit of football, Mercedes-Benz will be offering official German national football team merchandise along with the ‘Sport Edition’ to its select few customers • The A 180 is priced at 25.95 lakhs, A 200 d is priced at 26.95 lakhs, The CLA 200 is priced at 33.24 lakhs, CLA 200 d is priced at 34.25 lakhs, the GLA 200 is priced at 34.23 lakhs, GLA 200 d is priced at 35.26 lakhs (all prices are Ex-showroom, Mumbai) | |
With the GLC, Mercedes-Benz now boasts of the largest SUV portfolio in the luxury car segment in India, with as many as six luxury SUVs • Mercedes-Benz launches the GLC as ‘Edition 1’ CBU, in both diesel (GLC 220 d) and petrol (GLC 300) variants; strengthens its versatile SUV portfolio in India • The GLC is a key product without a predecessor for Mercedes-Benz India | Fills the gap between the GLA and the GLE luxury SUV • Spectacular Performance: GLC 220 d - diesel engine produces 170 hp power and 400 Nm of peak torque | GLC 300 - petrol engine churns 245 hp power and 370 Nm of peak torque | Both engine motorized by the 9G-TRONIC transmission • The GLC features permanent 4MATIC all-wheel drive and a DYNAMIC SELECT Controller with 5 driving modes: Comfort, Eco, Sport, Sport +, Individual • Off road package: GLC comes with a raised suspension of 20 mm. Offers three off-road driving modes: Off-road | Incline | Slippery | Downhill Speed Regulation (DSR) included as standard • The GLC has the best-in-class coefficient drag figure of 0.31 and total aerodynamic drag of 0.794 • Intelligent lightweight construction: The GLC boasts of the lightest body-shell in its segment, is 80 Kgs lighter than its predecessor (GLK-Class) • The GLC 220 d ‘Edition 1’ is priced at Rs. 50.70 lakh, and the GLC 300 ‘Edition 1’ at Rs. 50.90 lakh (both prices ex-showroom Pune) |
May 2016
• The GLS is referred to as the ‘S-Class of SUVs’ • Mercedes-Benz simultaneously commences the local production of the GLS 350 d with its India launch • India has emerged as one of the top 10 markets for the GLS, globally • Superior Performance: 3-litre, V6 diesel engine producing 190 kW (258 hp) and 620 Nm of peak torque, motorized by the 9G-TRONIC transmission • First class under all conditions: The GLS 350 d features outstanding comfort courtesy of the AIRMATIC suspension with enhanced ADS (adaptive dampening system plus) • The GLS 350 d offers the best on-road and off-road total package, with the innovative DYNAMIC SELECT controller comprising 5 modes: Comfort, Sport, Slippery, Individual and Off-road • Appealing ambience: New instrument panel design with semi-integrated media display, a modified centre console with touchpad, new appointment colours and trim options | Panoramic Sunroof • Cutting edge technology: The GLS 350 d features the revolutionary Apple CarPlay™ as standard • The GLS 350 d is priced at Rs. 80.38 lakhs ex-showroom Pune |
April 2016
• The de-growth in the Delhi/NCR market was compensated by a strong demand in other markets across the country • Delhi NCR dealer partners negatively impacted by the restriction on diesel vehicle registration, and were unable to participate in the growth witnessed in the luxury car segment across markets • An unwavering customer preference for the Three Pointed Star continues in the Indian market despite market challenges • Mercedes-Benz scripted a historic sales for the 2015-16 Fiscal Year, selling 13,558 units between April 2015 and March 2016 (April 2014 to March 2015: 11,213; + 21%) • Clocks the best ever quarter: 3,622 units sold in January to March 2016 period (January to March2015: 3,566 units; +1.6%) • The best month ever: March 2016 sales was the highest ever recorded in a single month by Mercedes-Benz in its history • The E-Class was the highest selling car model for Mercedes-Benz in the first quarter of 2016 • The only luxury brand to clock more than 13,500 units in both calendar and fiscal year • Waitlist continues for the S-Class, Mercedes-Maybach and GLE across dealerships in India • Spectacular growth buoyed by strong customer sentiment as well as a diverse product portfolio comprising the luxury sedans, the NGCs, the SUVs and the Dream Cars |
March 2016
• Mercedes-Benz launches S 400; a refreshing new variant of the ‘Best Car in the World’ • Mercedes-Benz also commences the local production of the S 400 in India • Superior Performance: 3-litre, V6 petrol engine that produces 333 hp and a massive 480 Nm of peak torque, motorized by the 7G-TRONIC PLUS transmission • World-class Burmester® 3D surround sound system with 24 high-performance speakers and a system output of 1520 watts • Unmatched comfort and safety: The S 400 features the advanced AIRMATIC suspension that ensures smooth ride quality | Equipped with several safety features like ESP, 8 airbags, PRE Safe, Brake Assist, Adaptive Brakes with HOLD function, ASR and Hill Start Assist, the S400 is as safe as it is luxurious • Alluring ambience: First class atmosphere giving a sense of opulence, created by 7 colour ambient light with 5 dimming levels | Energizing hot stone massage function | Panoramic Sunroof • The S 400 is priced at Rs. 1.31 crores ex-showroom Hyderabad | |
• Vijayawada is an emerging centre for economic prosperity and gets its first Mercedes-Benz 3S dealership • Mercedes-Benz now has 23 outlets across 10 cities in the southern market • Mercedes-Benz India witnessed a strong 32% growth in 2015, selling 13,502 cars • The southern market grew by a notable 40% in 2015 and contributed 27% to the national sales in the year • The state-of-the-art 3S dealership will cater to Vijayawada and the entire central Andhra Pradesh market including cities like Visakhapatnam, Rajahmundry, Guntur, Prakasham etc. • Accommodating a 4 car display, Mahavir Motors Vijayawada can display the entire range of fascinating Mercedes-Benz cars • Built with an investment of INR 5 crores, Mahavir Motors Vijayawada spreads over a lavish 20,000 sq. ft. of area • With 4 dedicated service bays and a capacity of servicing approximately 90 cars a month, the workshop has been built at par with the brand’s global benchmark • With the inauguration of Mahavir Motors Vijayawada, Mercedes-Benz now has the widest and the most intensive network reach for any luxury car maker in India; presenting luxury motoring in 40 cities with its 83 outlets | |
Mercedes-Benz India played a key role in the training and production process familiarization for the Brazilian workforce, in its production facility in Chakan, Pune. The training was conducted in September and November 2015 Iracemápolis/Pune–Mercedes-Benz has started production at its new passenger-car plant in Brazil, thereby extending its worldwide production network as part of the “Mercedes-Benz 2020” growth strategy. The new site at Iracemápolis in the Sao Paulo metropolitan area was officially opened by representatives of Daimler AG at a ceremony attended by guests from politics, industry and society. The first vehicle to roll off the production line was a black C-Class Saloon. | |
• The C 250 d is equipped with the revolutionary 9G-TRONIC transmission; sets the benchmark in the segment • The C 250 d features an all LED Intelligent Light System as standard • Garmin® MAP PILOT fitted as standard, is displayed via a 7” multimedia screen in the C 250 d • Segment benchmark: Ambient lighting, 17” 5-twin spoke alloy wheels, Active Parking Assist with PARKTRONIC • Scintillating performance: 2143 cc diesel engine, 150 kW (204 hp) power, 500 Nm of torque, 0-100 kmph in 6.6 seconds • The emissions levels of the C 250 d are well below the regulatory limits; 30% below the stipulated NOX limits and 60% below the stipulated particulate matter limit | The C 250 d boasts an outstanding fuel economy of 19.71 km/l • Local production of the C 250 d will cater to the increasing demand of the C-Class and reduce the waiting period considerably • The Mercedes-Benz C 250 d is priced at Rs. 44.36 lakhs (Ex-showroom Pune) | |
• The Mercedes-Maybach S 600 Guard is the world’s first civilian vehicle to be certified with the highest ballistic protection level: VR 10 • The Mercedes-Maybach S 600 Guard with VR 10 protection level was launched in India within 15 days of its international debut – the fastest ever introduction of a car from the global portfolio • Outstanding strength and stability thanks to the specific reinforcement of the base structure, that is integrated into the body shell at the production stage • Superior performance: V12 petrol engine, generating 390 kW (530 hp), 830 Nm of torque and the 7G-TRONIC automatic transmission, results in lower fuel consumption with impressive acceleration for a rapid escape from the danger zone when under threat • Mercedes-Benz India ‘Guard’ portfolio comprises the Mercedes-Maybach S 600 Guard and the S 600 Guard • The Mercedes-Maybach S 600 Guard offers additional leg room, enhancing the overall comfort quotient of the car • Mercedes-Maybach S 600 Guard is the most expensive car available in the Mercedes-Benz portfolio in India • The Mercedes-Maybach S 600 Guard is priced Rs.10.50 crores onwards (Ex-showroom Delhi) | |
• Ex-showroom prices of the entire Mercedes-Benz model range set to increase by 3% to 5% starting from March 15, 2016 • The introduction of ‘infrastructure cess’ and a luxury tax on the luxury cars announced in the Union Budget 2016 has altered the excise structure, leading to a price revision • Additionally, the weakening of the Indian currency combined with rising input costs have further exerted pressure on the prices, which compels this price correction • Smart financial solutions from Mercedes-Benz Financial Services to ensure an optimum cost of ownership experience • Best Finance and Service Programmes: Unmatched interest rate of 9.99% and a cost of ownership as low as Rs. 1.99/km for New Generation Cars customers |
